As Dyson prepared to launch it’s new DC22 Baby cylinder vacuum, the world’s financial markets took a turn for the worse.
With budgets being slashed, it was
decided that the new TV ad could be produced in-house.
Chosen as lead creative, I saw the project through from start to finish, from toryboards, to art
directing 3D artists and Maya technicians, to overseeing
V/O and preparation for broadcast.
For the launch of the Dyson Digital Motor (DDM), a promotional film was commissioned to be produced, in house, with final art direction by myself. The emphasis being on compact power, speed and efficiency.
© 2011 Set-Square / Chris Yeates
